Increased Store-Brand Purchasing and the Importance of Store Localization in...
Nat Evans, Pitney Bowes Business Insight A recent AP article seems to underscore the substantial shift in consumer sentiment toward less expensive goods and services that has been going since even...
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Consumer Demographic Profiling: Does Distance-weighting Make a Difference?
Nat Evans, Pitney Bowes Business Insight It is a standard market research practice to use psychographic segmentation as a primary tool for discerning a company’s target customer. This “customer...
View ArticleCross-selling equals customer retention…but who’s buying?
Brian Diepold, Pitney Bowes Business Insight It’s pretty well recognized that the deeper the relationship with the customer, the more valuable it is for the bank and the customer. For years we have...
View ArticleSpotlight on the Customer: Schoolcraft College
Leslie Nogue, Pitney Bowes Business Insight The Challenge Schoolcraft College, a comprehensive, open door, community-based College in Livonia, Michigan was seeking to target their mass mailings to...
View ArticleIn the Press: Schoolcraft College Taking Strategic Approach to Targeting...
Leslie Nogue, Pitney Bowes Business Insight In the Spring 2010 edition of Community College Technology Update, Marty Heador of Schoolcraft College discusses the value of integrating consumer...
View ArticleRetail 2.0: Brick vs. Click
Eric Steckling, Pitney Bowes Business Insight CompUSA is attempting to neutralize the Internet’s one big advantage: Information. In an effort to improve the retail shopping experience, CompUSA has...
View ArticleSpotlight on the Customer: Prizm LP
Leslie Nogue, Pitney Bowes Business Insight The Challenge Priszm’s KFC restaurants have achieved a coupon redemption rate unprecedented for QSRs, as well as the overall restaurant industry. To...
View ArticleOverlooked Value: Evaluating an Acquisition Candidate’s Branch Network
Bill Simmons, Pitney Bowes Business Insight A recent article on Bloomburg News cited numerous sources that we are about to enter a renewed period of acquisitions in the US banking landscape. If this...
View ArticleO Canada!: Opportunities abound for U.S. companies north of the border
By Paul Thompson and John Ferguson Last month, in his blog post, Trends in Retail: What’s Hot and What’s Not? Kyle Bingham noted that Canada is an attractive option for international expansion. Kyle’s...
View ArticleCustomer Onboarding: The five key pitfalls on the way to a lasting relationship
Jeffrey M. Nicholson, Vice President of Product Marketing, Portrait Software Onboarding is arguably the most important period in the entire customer lifecycle. It is the time when the foundation for a...
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